A multidisciplinary designer and creative explorer.
I design brands, interfaces, and experiences that help organizations explain complex work clearly — from research and education to emerging products and shape projects across mediums, bringing the right visual and interactive elements together into clear, cohesive communication.
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Brand Identity
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Product & Information Design
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Story-Driven Experiences
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Environmental Graphics
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Motion & Spatial Thinking
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Brand Identity
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Product & Information Design
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Story-Driven Experiences
/
Environmental Graphics
/
Motion & Spatial Thinking
/
Brand Identity
/
Product & Information Design
/
Story-Driven Experiences
/
Environmental Graphics
/
Motion & Spatial Thinking
/
Brand Identity
/
Product & Information Design
/
Story-Driven Experiences
/
Environmental Graphics
/
Motion & Spatial Thinking
A multidisciplinary designer and creative explorer.
I design brands, interfaces, and experiences that help organizations explain complex work clearly — from research and education to emerging products and shape projects across mediums, bringing the right visual and interactive elements together into clear, cohesive communication.
Featured Work
A curated selection of projects that reflect my commitment to simplicity and purposeful design.
New Home Buddy
Laura Hudson Architecture
Laura Hudson Architecture
East Fork
RTI International
Disney Yellow Shoes (Parks and Experiences)
Asher's
Asher's
East Fork
Asher's
More info for
mobile coming soon.
Please view on desktop.
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Services
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Services
Brand Identity
1
I develop brand systems that help organizations present themselves clearly and consistently — from initial positioning through visual language and real-world application.
Positioning and Messaging
Identity Systems
Brand Guidelines
Naming & Tone of Voice
Visual Standards
Product & Information Design
2
I design interfaces and user experiences that make complex information easier to understand, whether for customers, internal teams, or public audiences.
Web Applications
UX Structure
Interaction Design
Design Systems
Prototyping
Art Direction
3
I create visual direction for campaigns, environments, and communications — ensuring ideas translate coherently across print, digital, and physical spaces.
Campaign VIsuals
Environmental Graphics
Launch Materials
Marketing Collateral
Photography Direection
Strategy & Creative Consulting
4
I help teams clarify problems before they start designing — identifying communication gaps, aligning stakeholders, and defining practical next steps.
Brand Audits
Project Planning
Cross-team Alignment
Comms Strategy
Creative Direction
Brand Identity
1
I develop brand systems that help organizations present themselves clearly and consistently — from initial positioning through visual language and real-world application.
Positioning and Messaging
Identity Systems
Brand Guidelines
Naming & Tone of Voice
Visual Standards
Product & Information Design
2
I design interfaces and user experiences that make complex information easier to understand, whether for customers, internal teams, or public audiences.
Web Applications
UX Structure
Interaction Design
Design Systems
Prototyping
Art Direction
3
I create visual direction for campaigns, environments, and communications — ensuring ideas translate coherently across print, digital, and physical spaces.
Campaign VIsuals
Environmental Graphics
Launch Materials
Marketing Collateral
Photography Direection
Strategy & Creative Consulting
4
I help teams clarify problems before they start designing — identifying communication gaps, aligning stakeholders, and defining practical next steps.
Brand Audits
Project Planning
Cross-team Alignment
Comms Strategy
Creative Direction
Final deliverables usually fall under one or more of the following categories:
Brand Identity / Product & Information Design / Story-Driven Experiences / Environmental Graphics / Motion & Spatial Thinking
Final deliverables usually fall under one or more of the following categories:
Brand Identity / Product & Information Design / Story-Driven Experiences / Environmental Graphics / Motion & Spatial Thinking
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Process
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Process
My process is simple, purposeful, and adaptable.
I believe great design is a result of clarity, collaboration, and craft.
Discover
1
I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Define
2
I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Design
3
Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Deliver
4
I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
Discover
1
I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Discover
1
I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.
Define
2
I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Define
2
I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.
Design
3
Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Design
3
Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.
Deliver
4
I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
Deliver
4
I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.
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FAQs
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FAQs
Wondering How I Work?
Answers to common questions about my process, services, and how I work.
I help organizations clarify who they are and communicate it clearly. Most projects begin with brand identity or visual direction, and then extend into the materials needed to use the brand — websites, print, presentations, campaigns, and environmental graphics. Rather than offering isolated deliverables, I focus on building a system you can keep using after the project is finished.
I’m a designer, not a software engineer. I design websites and digital experiences and can implement many sites using visual development platforms such as Framer or Webflow. I work in HTML/CSS when needed for layout or adjustments, but I don’t provide custom application programming or maintain complex back-end systems. For larger or fully custom builds, I collaborate with developers and provide detailed design specifications so the final product matches the intended experience. In short: I handle the design and structure — developers handle the engineering.
Most projects are priced as a flat fee based on scope rather than hourly billing. This keeps expectations clear and allows me to focus on solving the problem instead of tracking time. If a project expands beyond the agreed scope, or if you need small ongoing support (updates, production pieces, or refinements to an existing brand), I offer hourly or short-term engagement options. After an initial conversation, I’ll outline recommended approaches and provide a clear estimate before any work begins.
Timelines depend on scope, but most brand and design projects follow a clear, phased schedule. A focused identity or feature can take about 2–3 weeks, while a full brand system or larger engagement may run 4–8 weeks. I establish milestones at the start of each project and schedule regular check-ins so progress stays predictable and collaborative. Clear feedback and timely communication from both sides help keep work moving smoothly.
I may use AI to help me research a project, put together a brief, or retouch images. I never use AI for final asset creation.
I’m happy to help with both. I typically focus on larger engagements where I can understand the full context and create more cohesive results, but I also take on smaller production or support work when it’s a good fit. If you already have an established brand and just need specific deliverables, it may need to be on an hourly basis. If you’re starting something new or evolving a brand, I’ll usually recommend a broader project so the work stays consistent and effective.
I help organizations clarify who they are and communicate it clearly. Most projects begin with brand identity or visual direction, and then extend into the materials needed to use the brand — websites, print, presentations, campaigns, and environmental graphics. Rather than offering isolated deliverables, I focus on building a system you can keep using after the project is finished.
I’m a designer, not a software engineer. I design websites and digital experiences and can implement many sites using visual development platforms such as Framer or Webflow. I work in HTML/CSS when needed for layout or adjustments, but I don’t provide custom application programming or maintain complex back-end systems. For larger or fully custom builds, I collaborate with developers and provide detailed design specifications so the final product matches the intended experience. In short: I handle the design and structure — developers handle the engineering.
Most projects are priced as a flat fee based on scope rather than hourly billing. This keeps expectations clear and allows me to focus on solving the problem instead of tracking time. If a project expands beyond the agreed scope, or if you need small ongoing support (updates, production pieces, or refinements to an existing brand), I offer hourly or short-term engagement options. After an initial conversation, I’ll outline recommended approaches and provide a clear estimate before any work begins.
Timelines depend on scope, but most brand and design projects follow a clear, phased schedule. A focused identity or feature can take about 2–3 weeks, while a full brand system or larger engagement may run 4–8 weeks. I establish milestones at the start of each project and schedule regular check-ins so progress stays predictable and collaborative. Clear feedback and timely communication from both sides help keep work moving smoothly.
I may use AI to help me research a project, put together a brief, or retouch images. I never use AI for final asset creation.
I’m happy to help with both. I typically focus on larger engagements where I can understand the full context and create more cohesive results, but I also take on smaller production or support work when it’s a good fit. If you already have an established brand and just need specific deliverables, it may need to be on an hourly basis. If you’re starting something new or evolving a brand, I’ll usually recommend a broader project so the work stays consistent and effective.